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Alex Banayan

Author, The Third Door


Jessica Alba on defying expectations and building a business

Entrepreneur, advocate and actress Jessica Alba has forged an unprecedented career as founder of both The Honest Company and Honest Beauty. Alba appeared on the cover of Forbes’ “Self-Made Women” issue and was named one of Fortune’s 10 Most Powerful Women Entrepreneurs in 2012. The Honest Company, which sells trusted products across a wide range of consumer categories, has progressed from a small startup into a household name. Alba will discuss her experience as a female entrepreneur and walk us through her journey building a business from the ground up.